Square Coffee Report
In partnership with the Specialty Coffee Association, Square organized a report on how independent coffee shops pivoted their approach to business at the start of COVID-19.
As these assets were being shared in March–April 2020, it was crucial that we struck the right tone with our audience and stayed sensitive to the impacts of COVID-19 on small businesses. I was responsible for developing the visual direction and executing on both illustrations and designs for the social campaign.
As part of this report, I illustrated the storefronts of several brick and mortar coffee shops across the country. These were used within the report on web and across social.
